23rd May, 2020
The man known as Lanre Typical is arguably number one show promoter in Dubai, United Arabs Emirates. According to him, he relocated from Nigeria seven years ago but it was not all a planned move but more of fate at work.
In a recent interview, he revealed he came to Dubai only for vacation when only select group of people embraced Nigeria music but averred that the situation has changed tremendously.
“Funny enough, I came to Dubai for vacation and decided to reside here after seeing so many opportunities. Nigerian entertainment wasn’t so strong when I came to Dubai about 7 years ago. I visited the first club where Nigerians hang out and the music wasn’t good, so I met with the manager and gave him couple of advice on how to make it better.
“Then I was called by the club management the same week for a meeting. After taking my advice which worked for them they told me they would like to work with me and I accepted and that’s how it all started. They were paying me weekly for publicity and promotions which was a good pay and I felt there’s more to gain than lose, so I decided to stay back,” he said.
He added, “I was once a music artiste way back in my university days. About 16 years ago I stopped singing after opening my entertainment blog Typicalnaija.ng which was from the influence from what I studied, Computer Science, at Lagos State University. My blog was buzzing and I was using the platform to promote artistes, then after relocating to Dubai I started promoting the Nigerian entertainment in clubs and started bringing artistes from Africa to the United Arab Emirates for performances.”
Lanre Typical is a top-notch, award-winning Nigerian entertainment executive/promoter who celebrates the finest talents and outstanding individuals in the Nigeria/Africa entertainment industry. He brings artistes from Africa on monthly basis for the nightlife experiences to Africans based in Dubai and in the entire Gulf region. He is also the CEO of TypicalNaija.ng, a blog known for fashion and music distribution.
In 2019 alone, Lanre Typical brought over 30 Nigerian artistes to Dubai and the list includes the likes of Zlatan, 9ice, Peruzzi, Harrysong, Slimcase, Reminisce, Qdot and many others.
And his exploits have not gone unnoticed as many awards have come his way. In 2019 alone, he won Scream All The Way’s Showbiz Promoter of the Year award as well as MAYA Awards for Africa’s Show Promoter of the Year Award.
He is a computer science graduate of Lagos State University (LASU). He was named Azeez Olanrewaju Adenekan by his parents but decided to chose Lanre Typical as his stage name.