20th April, 2020
King of Boys Director, Kemi Adetiba in collaboration with Malta Guinness- Africa’s No. 1 premium malt drink is encouraging fans of the blockbuster franchise, to stay safe and stay home with an exciting social media challenge tagged #KOBSTAYHOMECHALLENGE.
This challenge offers four major roles to aspiring Actors in the King of Boys sequel.
In an official announcement, Adetiba, said, “Every day I receive tons of messages from aspiring actors seeking an opportunity to showcase their talent. To fuel their greatness, I’m excited to announce the #KOBStayHomeChallenge, powered by the nourishing goodness of Malta Guinness.
“To enter, Actors must re-enact any scene from the original King of Boys movie and post on their Instagram page with the hashtags #KOBstayHomeChallenge #KOBXMaltaGuinness #StayHomeStaySafe.
This competition is open to everyone, except those with an existing cinema movie credit,” she added.
Speaking about the role of Malta Guinness, Ifeoma Agu, Senior Brand Manager, Premium Non-Alcoholic Drinks, Guinness Nigeria explains, “Malta Guinness is proud to be associated with this challenge as the brand has been fueling the can-do spirit of Nigerians and supporting the Nigerian entertainment industry for the past three decades.
“In addition to the movie role in KOB Sequel, Malta Guinness will reward the winners of this challenge with a year supply of Malta Guinness each and also feature the top two finalists in a Malta Guinness Visual Campaign later this year. As Nigeria’s most loved premium malt drink packed with energy giving vitamins and goodness, we are committed to empowering Nigerians to stay safe and “enjoy every moment”.
In 2018, King of Boys made history as the biggest ever opening week for a non-comedy Nollywood film before grossing over N245 million in box office worldwide.
For more details on the challenge, watch this Instagram video.