17th April, 2018
Nestlé Nigeria has introduced its new breakfast cereal, GOLDEN MORN® Puffs.
The puffs made from grains and cereals provide families with choices of tastier, healthier food.
GOLDEN MORN® Puffs, according to Mr. Aboubacar Coulibaly, Category Manager, Dairy, is proudly produced in Nigeria for Nigerians.
”It is fortified with vitamins and iron to contribute to the efforts to address micro-nutrient deficiency in the country.
”Micro-nutrient deficiency is the lack of essential vitamins and minerals required in small amounts by the body for proper
growth and development,”he added.
According to the World Health Organisation (WHO), 2 billion people in the world are affected by iron deficiency, which is the
most common micro-nutrient disorder in sub-Saharan Africa.
The major health consequences of deficiency in essential micro-nutrients include impaired physical and cognitive development, which translates to reduced performance of school-aged children among others. It is important to note that annually, Nigeria loses over US$1.5 billion in GDP directly and indirectly to vitamin and mineral deficiencies.
At the product presentation to media executives, Mr. Coulibaly described NESTLÉ GOLDEN MORN® Puffs, as a breakfast cereal made from maize, millet, oats and soya and is fortified with GRAINSMART® – a unique combination of vitamins and iron.
“Food fortification is a strategy that Nestlé has adopted to help address the burden of micro-nutrient deficiency. With 50% of our portfolio already fortified with micro-nutrients, the introduction of Golden Morn Puffs breakfast cereal today is another step towards the fulfilment of our commitment to provide healthier, delicious food choices for all age groups, a journey we have been on for the past 57 years in Nigeria,” he stated.
He disclosed that 94% of the grains and cereals used in the production of Golden Morn Puffs is sourced locally.
“We are very happy to announce to you today that the work we have been doing with local farmers for the past 7 years on capacity building and grain quality improvement is yielding results. Ninety-four percent of the agricultural raw materials for the product we are launching today, Golden Morn Puffs, was supplied by Nigerian farmers,” he added.
Nestlé Nigeria continues to invest in the development of nutrient rich delicious food to fulfil its purpose, which is
enhancing quality of life and contributing to a healthier future.