3rd September, 2014
The iconic stout brand, Guinness, has launched a new advert campaign tagged ‘#madeofblack’ in Nigeria as part of the global Guinness Made of More campaign.
Speaking at the launch, Seni Adetu, Managing Director of Guinness Nigeria Plc, explained that “#madeofblack Guinness embodies the mindset of Nigerians who are not afraid to express themselves and who are carving their own path in life. It is an iconic beer that has the darkest liquid, but the brightest flavour.
In the new Guinness made of black commercial, Phyno joined by other prominent Nigerian acts which includes Olamide and Eva expressed why black is more than just a colour.
The cast told their #madeofblack stories in short “Selfie” videos available online. Viewing and listening to their experiences, consumers will also be encouraged to tell their own stories about what they are made of and what makes them ‘special’ as individuals.
Speaking on the campaign, Head, Consumer Planning and Research, Guinness Nigeria Ms. Tayo Salami said, the #madeofblack campaign will showcase a cross section of real people and the true stories behind them. The creative ones, the entrepreneurs, the dancers, the singers, the artists, the dreamers and the doers; people united by their shared attitude.”