21st February, 2014
Kayode Aponmade
Nigerian music star, Olu Maintain, has shot a new video for his new single, Enough Effizzy.
The video of the new song, Enough Effizzy,was released recently.
In his desire to make the music more accessible in every part of the world, he has also signed a worldwide distribution deal with Def Jam.
Def Jam Records is an American label focused predominantly on hip hop music, owned by Universal Music Group and operates as a part of the Island Def Jam Music Group.
Olu believes it will further help him and other Nigerian actors to break new grounds.
“I have a distribution deal with Def Jam Records since digital distribution is an inevitable way to distribute our music to different parts of the world because hard copy CDs don’t move numbers again as they used to.
“My latest album, Chosen One will be released on iTunes and also my new video Enough Effizzy.
“This would be the first time my material will be available on any marketing digital portal online for easy accessibility by fans who crave my music. It is ground-breaking for me because it would allow my products to be visible to the world,” he said.