15th November, 2013
Etisalat Nigeria has been announced as sponsor of the continent’s first-of-its-kind reality model show, Africa’s Next Top Model season one.
The show, which premiered on Sunday, 10 November on Africa Magic Entertainment, is set in Cape Town, South Africa, and it features 12 girls from different parts of Africa competing for a chance to win the grand prize of a one year modelling contract with New York-based modelling agency, DNA, a product endorsement deal and a cash prize of $50,000.
Enitan Denloye, Director, Brands and Communication, Etisalat Nigeria, said it was a delight for Etisalat to be a part of a competition that promotes African beauty on an international platform.
“The Africa’s Next Top Model reality search competition is uniquely different, in that it beams its searchlight on eight countries in Africa, giving an opportunity to a lot of young African super model hopefuls. We believe that this competition will discover and groom these girls, which will enable them compete with their international counterparts,” he said.
Denloye added that Etisalat’s role in the competition and general proposition to the youth market, is keeping true to its commitment of nurturing and celebrating talents.
The show features Aamito (Uganda), Cheandre (South Africa), Joyce (Nigeria), Marwa (Tunisia), Michaela (Angola), Michelle (South Africa), Omowunmi (Nigeria), Opeyemi (Nigeria), Rhulani (South Africa), Roselyn (Ghana), Safira (Mozambique) and Steffi (Kenya) as they strive to prove they have what it takes to make it in the world of modeling..
Africa’s Next Top Model is a television franchise format of America’s Next Top Model, created by American Supermodel, Tyra Banks, and will be hosted by model, Oluchi Orlandi.
—Funsho Arogundade