British Council and The Future Awards Africa have announced Uche Pedro as winner of the International Young Media Entrepreneur of the Year Award for 2013.

The award aims to celebrate young people working in the media, with entrepreneurial and leadership abilities, potential to change their sector, market awareness and understanding.

“It’s been an exciting four months. We are very pleased to announce Uche Pedro as the winner of this new category – which was evolved from our prize in entertainment and media enterprise,” said Chude Jideonwo, Executive Director of The Future Project.

Uche Pedro at The Future Awards Africa 2011

Uche Pedro at The Future Awards Africa 2011

Pedro, a new media entrepreneur, founded popular Nigerian blog Bella Naija.


The award affords her the chance to participate in a UK tour with finalists from up to 10 other countries and participate in several activities, including attending the The Cross Media Forum this month.

She will also earn a week’s free membership to the exclusive private member’s club – The Hospital Club.

The Future Awards Africa 2013 – to be televised exclusively for Africa Magic and broadcast live online on Y! TV – will hold in October 2013 and will be a week-long three-city celebration.

The host venue and date will be unveiled by the CWC in the coming week. The event is being held in partnership with the African Union Commission and Microsoft.

Media Partners include Channels TV, Silverbird TV, Nigeria Info, TW,Ventures Africa, and Guardian Life.