Lagos State Signage and Advertisement Agency (LASAA) has approved the deployment of facilities and infrastructure to support the launch of the first water projection advertising in Africa.

The first site will be at the Falomo Ikoyi bridge, Lagos.

According to the Managing Director of the Agency, Mr. George Kayode Noah, “this is another format for outdoor advertising which provides a unique canvas for a variety of projected media like  digital video projection, laser graphics, large format slide projection and may also be used to produce vast and seemingly holographic Imagery’’.

Noah noted that Digital water advertising offers a good blend of art and technology with a natural canvas. It is a technique used more and more frequently and, in the right situations can truly make the public step back and admire the brand’s creativity.

He added that with this launch, Lagos will be added to the list of other cities like New York where Nike launched its Melo 8 campaign at the Hudson River, Toronto Halifax during the Nissan Altima product launch and the Dubai global village.

LASAA had deployed a similar technology, though not for commercial advertising, during the last Lagos 2012 countdown.

Noah also used the opportunity to enjoin members of the outdoor advertising industry “to continuously find new cutting edge advertising solutions and ideas in delivering value to their clients” he said.

The Managing Director of Spot on Media, Mr. Sesan Ogunro expressed great appreciation to LASAA for the approval given to his organization to deliver the project.

Ogunro  noted that “this project has come a long way and we are glad we are in the vanguard of this vision” he stated.

LASAA, an agency of Lagos State established in 2006 is responsible for the control and regulation of outdoor advertising. The agency as part of its plans is currently developing a signage and outdoor advertisement master plan for the streetscape of Lagos.