9th August, 2012
The Lagos State Signage and Advertisement Agency, LASAA, has said that it is set to explore the advertising opportunities available around Lagos State waterways.
Speaking at a session recently, LASAA CEO, Mr. George Noah, explained that the move is part of the agency’s’ effort to develop a proper master plan for other sectors of the Lagos outdoor advertising market.
“LASAA is working closely with Lagos State Waterways Authority to maximize the potentials and benefits of water advertising in the state.
“We are working on developing other means of outdoor advertising aside from land. These include sky and water advertising.
“This platform will no doubt encourage practitioners to become more innovative with other medium of outdoor advertising particularly water,” Noah said.
Spot on Media, a foremost outdoor advertising agency in Lagos recently showcased some of its newly acquired hydro advertising formats in preparedness for the new era of water advertising.
Noah said Lagos State boasts of vast opportunities for water advertising which has the potential to promote sport, business, tourism and transport.
—Simon Ateba