20th September, 2011
Public awareness campaign on the dangers of counterfeit phones seems to be yielding results.
This is because the market share of fake Nokia devices has significantly dropped. The head, Nokia Care for West Africa, Silvin Sinan, made this known during a media parley to highlight the dangers of counterfeit devices, adding that activities that Nokia has engage in recent times include “Be original, Buy Original†campaign and the sms-warranty check.
He explained that the sms warranty scheme enables buyers to verify whether the phone they are buying is genuine or not. The “Be Original, Buy Original Campaign†has been launched with above-the-line advertising as well as awareness campaign in trade.
Sinan explained that the lure of buying fake phones at cheap prices is no longer attractive as Nokia now has a range of devices that are available at the same affordable prices but still far more durable with value added services. The Nokia care boss also listed the advantage of using genuine devices to include access to proprietary services on Ovi store, Nokia Life Tools (NTL), internet data package by operators and the 12 month warranty.
He thanked the media for helping to drum up the anti-counterfeit message and promised that Nokia was eager to support government with initiative that will totally eradicate fake or counterfeit phones.
—Henry Ojelu