Sunny Neji Drops Timeless

Contemporary Highlife star Sunny Neji is back with a new musical cut that will make the heart merry and the ears tingle and a sense of advocacy in a new album aptly titled, Timeless.

The new album, produced with the eclectic inputs of Samclef, Dapiano, Adebayo, Phat-E and Bright, introduces exotic remixes and collaborations. The album which has been released is spreading across locations in Lagos and other states.

Timeless has 13 tracks, three remixes and collaboration inputs of four artistes, J’odie on Lovey Dovey, Jhibo on Awarawa, Fragrance on Bad as I Bad and Kiki on No be Oyinbo. Sunny also experiments with daring lyrics which is evident in the remix of One More Time and Bad As I Bad fit fragrance.

In an audacious move, Sunny and his management company are selling the album for N1,000, a total departure from the N150 obtainable in the market. It is an initiative he called the advocacy move for the industry. “I don’t think N1,000 is too much, I think the music is worth more than a thousand naira. A thousand naira is not much for a CD you are going to have for a life time, if you consider how much you spend to buy things like recharge cards and the likes.

“Those who have been investing in music have not been making money,” Sunny said in response to the high price of the CD.

Meanwhile, a track from the song, Lovey Dovey which was released penultimate week is enjoying heavy rotation on air.

“We are selling the album at selected locations in Lagos and we are working on more locations outside Lagos. The response in the past weeks has been encouraging and we have no doubt we are going to go platinum,” his publicist Bigsam Media said. In 1997, he became a nation-wide success with the release of his soar away song, Mr Fantastik. Many thought he wouldn’t surpass that feat musically, but he did with a resounding success in 2003 after the release of the medley love and marriage song, Oruka. The song became a standard wedding song and national anthem of sort. He followed with Face Me, Ojoro and Abosede.

—Funsho Arogundade