6th April, 2011
Nollywood star Desmond Elliot has been hooked by DsTV as part of the campaign to promote its PVR High Definition decoder.
In a fun and info
rmative 60-second television spot designed to highlight the benefits of DsTV’s revolutionary High Definition Personal Video Recorder (HD PVR), the first of its kind in the African pay-television market, a light-hearted Desmond is seen enthusiastically informing the audience about why the DsTV HD PVR decoder is a must-have piece of technology.
Elegantly dressed and speaking straight to the camera, the star of such hits as Save My Love is clearly enjoying explaining all the ways in which the decoder is a great way to manage his love for sport, music, series, movies and more!
“It was very important for us to ensure that viewers understand the machinery, how completely simple it is to use and what difference it can make to their television viewing experience. It will transform the way many people consume television programmes and similar devices have enjoyed huge success internationally,†said Joseph Hundah, MultiChoice Nigeria Managing Director.
According to Hundah, the spot came to life as part of an ongoing education campaign by DsTV to keep viewers updated on the latest technological advancements. He said Desmond, as a true Nigerian legend, was the ideal person to communicate the benefits of this remarkable device, in a manner that was fun and engaging but very serious as well.
“He’s a huge icon and is absolutely the right personality to showcase what is a very dynamic, incredibly useful decoder,†he added.
Kabelo, Channel O sensation and bright talented and successful personality is another celeb used in the campaign.
The leading man of dozens of Nollywood movies, Desmond Elliot is a famous face to African movie lovers, who see him more on the Africa Magic channels.
—Funsho Arogundade