16th February, 2011
Sensational Nigerian hip-hop acts D’Banj and Banky W were the centre of attraction recently as Maltina, a leading non-alcoholic malt drink, unveiled its new look and new pay-off line.
The new look and pay-off line Sharing happiness are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.
The event held at the Oriental Hotel, Lekki, Lagos attracted several celebrities and artistes that shared happy moments with their loving fans.
Jacco van der Linden, Marketing Director, Nigerian Breweries plc said Maltina is a very lively brand which is interested in sharing happy moments with its teeming consumers across the country.
He added that, the Maltina has been leading the malt drinks market for the past 35 years – by being close to the hearts of many Nigerian consumers.
To support the new packaging and positioning of Maltina, there will be full media support. To this end, new TV commercials, radio spots, press and outdoor ads will be unveiled. The event, with IK Osakioduwa as compere also saw other emerging stars perform. They include Bez, Wizkid and Dr. Sid.
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