9th February, 2011
Nigerian Afrosoul musician/activist Nneka has been announced as the new face and brand ambassador of Nigerian telecommunications operator, Starcomms.
Nneka is the first-ever brand ambassador for the company. Starcomms has stated that the brand endorsement is not a re-branding of Starcomms but an affirmation of what Starcomms is really all about. The theme of the new Starcomms campaign is Hear for You.
The campaign tagline, according to a statement from the telecoms company, emphasizes that Starcomms is truly a listener of its users and clients.
Nneka, who was recently honoured as one of the “Young Person of the Year†finalist at the 2011 Future Awards which took place on 30 January at Landmark Village, Victoria Island, Lagos, was described as one of the most talented Nigerian singers and also as an artiste that aptly represents a listening ear which is true to the new Starcomms tagline.
Nneka’s accomplishments in 2010 ranged from television performances on the David Letterman Show, to Performances at the Lilith Tour, to touring with Nas and Damian Marley and performing all over Europe and Africa. She was also nominated Best Female at the MAMA Awards 2010.
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