8th February, 2011
Nestle Nigeria Plc, the leading Nutrition, Health and Wellness Company and the maker of the nourishing Nestle MILO has reformulated MILO with a more delicious and more nutritious taste.
The new reformulated MILO is an improved blend of the natural goodness of cocoa, malt and milk to deliver a more delicious and more satisfying chocolate malt taste, it is a richer source of milk protein for building and repairing body tissues and it still contains the branded active ingredient; Actigen-E for optimal release of energy.
The product also comes in a more attractive packaging and the single-serve has been upgraded from 15Â grammes to 20 grammes sachet for richer chocolate taste.
The new improved MILO will be launched on February 19, 2011. It will be heralded by the maiden Nestle MILO Mum ‘N’ Child Marathon. This is a special fun race to celebrate mother and child and ultimately promote family bonding.
The Marathon will kick off from the National Stadium, Surulere and terminate at the National Arts Theatre, where the winning mothers and children will be rewarded and the New Nestle MILO unveiled. The Marathon is open to mothers with children of between 10 and 14 years.
The participating families will be rewarded with cash and other gifts. The winning mother and child will get N250,000, the first and second runners-up will be rewarded with N150, 000 and N100,000 respectively, while the next 40 mothers and children will go home with N50,000 each plus consolation prizes.
To take part in the event, participants are expected to register via SMS. Text MILO , leave a space followed by child’s name to 33811. Registration will close on the February 10, 2011.
