7th February, 2011
Marketers of Asepso Medicated Soap, which was re-introduced to the Nigerian market a few months ago, have rewarded their customers.
Recently, a raffle draw was held at the Lagos Television premises, during which over a hundred consumers of the soap were rewarded with gifts.
Some of the gifts received by consumers in the raffle, which is expected to continue for the next 13 weeks, include motorcycles, Startimes decoders, air conditioners and home theatres among others.
In the words of Mr. Anil Menon, the Sales Manager of European Soaps and Detergent Limited, ESDL, the idea of the raffle is to entice the consumers and bring back the memories of Asepso, considering the fact hat the product has been out of the market for about 25 years.
“If anyone buys the soap, there is a scratch card there that allows the person an entry for the draw to win gifts. This is also a way of giving back to the society,†said Anil.
He, however, added that there is no difference between the old and new Asepso. “It is still the same old Asepso, that now has a new packaging. The fragrance and ingredients are the same.â€
The Brand Manager of ESDL, Mr. Bayo Abarotimi stated that “Asepso is unique because it is the first medicated soap ever made. It is over 100 years old.â€
