25th January, 2011
PZ Cussons Nigeria has ushered in a new era of hygiene and cleanliness into the Nigerian environment with the launch of Morning Fresh 3-in-1 multi surface cleaner recently.
The product contains the unique Byotrol barrier which kills 99.9% of germs for up to 24hours even after it has dried. It is formulated with a combination of ingredients to keep the home from germs and unwholesome odours.
Speaking at the launch In Lagos, the Managing Director, Commercial SBU Mr Alex Goma, noted that the company is committed to giving it’s consumers the best. He said: “For over a century, PZ Cussons Nigeria has set a standard in the production of quality consumer products in the country, with a proven track record of anticipating and satisfying the needs of its massive customer baseâ€
The helmsman of PZ Cussons Nigeria Plc classified Morning Fresh surface cleaner as another well-researched and innovative product in the value-adding portfolio of the company’s Homecare products.
“It is prepared with a unique scientific combination of essential nutrients,that will contribute to the company’s achievement of keeping consumers and their environment clean and healthy. We are blessed with talents that make realisable our goal of making quality products available to satisfy the expectations of our teeming loyal consumers. We also have the capability and drive to make our products available in every nook and cranny of Nigeria and across the West African sub- region,†he stated.
The Marketing Director, PZ Cussons Nigeria Plc, Mrs. Lola Daniels disclosed that, “with our firm belief that a healthy nation is a wealthy nation, PZ Cussons   continues to be an integral part of the Nigerian environment, manufacturing products that touch the lives of the great people of Nigeria to promote healthy living every day.â€
Presenting Morning Fresh 3-in- 1 support materials, the Marketing Manager, Mr Francis Nduka stated that the product is available in Lavender, Pine Fresh and Fresh Lemon variants and it is differentiated from other surface cleaners in many ways.
He added that, “it is specially formulated to clean and rinse easily, leaving your home looking and smelling great, it is  useful on all surfaces and floor types, bathrooms and in the kitchen,” he added that a massive marketing campaign will support the new PZ Cussons Morning Fresh 3 in 1 multi surface cleaner to drive home the core message and make Nigerians aware of the remarkable new levels of health and hygiene deliverable to them by this product.
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