30th November, 2010
You can’t access the internet and it doesn’t have a camera or games you can play.
In fact, this new mobile phone doesn’t even let you send text messages.
The designers of ‘John’s Phone’ have created a device that has only one function: it lets you make calls.
Hailed as the world’s simplest phone, it is designed to be a tongue-in-cheek ‘basic backlash’ by targeting users who do not want the flashy features of next-generation models.
Dubbed the ‘anti iPhone’, device with a brightly coloured facade and big buttons resembles a toy.
The phone’s Dutch makers, advertising agency John Doe, are hoping it will be a hit with technophobes and children buying their first phone.
The manual is only one page long and, unlike its battery-hungry smartphone counterparts, the makers of ‘John’s Phone’ claim that a single charge will provide users with three weeks’ battery life.
Even the phone’s ‘built-in’ address book is old-fashioned – concealed behind a flap at the rear of the phone, it’s a physical pen-and-paper notepad used to store your contacts.
For those in a rush, the device does have the ability to record ten speed dial numbers.
The phone’s designers wanted the phone to have ‘no frills and no unnecessary features such as a camera, text messaging and an endless number of ringtones’.
Designer Diedriekje Bok said: ‘At a time when there is an abundance of choices and oppressive channels, we wanted to develop a simple gadget.
‘It is also a useful phone while travelling, exercising or weekend sailing.
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