15th October, 2010
Radio listeners across the country are in for a great time as St. Lauren Sparkling Fruit Wine, in line with its tradition of adding glamour and fun to everyday living, debuts with a radio programme dubbed St. Lauren Popping Moments.
The 15-minute programme, scheduled to hit the airwaves this month, offers listeners the opportunity to always have reasons to celebrate.
Aare Fatai Odesile, Marketing Director of the company, said despite the fact that everyday presents its own challenges, people should always realise that out of these challenges, there is always a silver lining that gives everybody the reason to celebrate. “St. Lauren Fruit Wine is a lifestyle brand that offers its customers the opportunity to celebrate everyday and every occasion in grand style. We therefore want to take this brand’s philosophy to another level by reaching out to Nigerians to share with us memorable experiences that are worth celebrating,†Odesile said.
The programme will run twice a week on four stations; Kapital FM, Abuja, 6.30 to 6.45 p.m. on Thursdays and Fridays; ABS, Awka, 6.45 p.m., Fridays and Saturdays; BCA, Umuahia, 6.45 p.m., Fridays and Star FM, Lagos, 6.45 p.m., Fridays and Saturdays.
Listeners are expected to send text messages or e-mails to the presenter on reasons to celebrate by popping a bottle of St. Lauren Sparkling Grape Juice and the presenter, in turn, will read out the messages and celebrate with them by popping bottles of St. Lauren Fruit Wine with them on air.
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