The three week long nationwide search for would be contestants in this year’s edition of Gulder Ultimate Search 7, will on Saturday, September 18, 2010 produce the top 10 finalists who would eventually make it to the jungle to square up against one another in a bid to become the Last Man Standing this year.
The final ten will be revealed at the final selection party holding at the Lagoon Restaurant, Ozumba Mbadiwe, Victoria Island, Lagos. They are expected to be picked from a total of 18 contestants who scaled through the regional selection concluded in Lagos last week.
The journey for the search started on August 10, 2010, when the sponsoring brand, Gulder, held a press conference to kick-start the highly celebrated Tv reality programme. The press conference also served as the media launch where a mock Gulder Ultimate Search was conducted for the 50 journalists invited for the event.
The journalist that went home with the winning prize was Mr. Babatunde Akinboro, a reporter from Africa Independent Television (AIT)
Gulder Ultimate Search 7 has been specially packaged in a way that all the 10 contestants that emerge after the rigorous regional screening would go home with a winning prize, the least of which is N450, 000 for the first evictee. The last man standing will smile home with a winning prize of N7 million, a N10 million worth SUV and a wardrobe allowance of N500,000.
To ensure fair participation from prospective youths across the nation, the country was divided into four geographical zones namely, Abuja for the North zone, Benin for the South South zone, Owerri for the East zone and Lagos for the West zone.
Admission, which was through a publicised web address, was free, as long as the applicants met the set criteria among which were age, height, health, marital status and educational qualification.
The regional screening, that started on September 1, 2010, came to an end in Lagos on Friday, September 10, 2010. Screening activities, according to the Gulder Brand Manager, Mr. Oluseun Lawal, included physical test through running, squatting, swimming, mental alertness and medical fitness.
At the end, Lawal says, “out of the over fifty thousand young, athletic Nigerian men and women who entered for the programme from across the country, 41 of them have made it to the final screening which comes up at a final selection party in Lagos on Saturday, September 18, 2010.â€
The 10 finalists, will be taken to the undulating plains of the Ogun State Forestry Plantation Project, Area J4, Omo Forest Reserve in Ijebu East LGA, Ogun State to search for the missing ultimate treasure. “Only these League of Ultimate men and women will enter this forest so dense even sunlight struggles to permeate. These men and ladies will battle against nature and the wild. At the end, one of them who finds the missing treasure will be crowned ‘THE ULTIMATE HERO’,†said Yusuf Ageni, Nigerian Breweries Corporate Affairs Adviser..
The maiden edition of the Gulder Ultimate Search was held in 2004 on Snake Island in Lagos State . The second edition in 2005 was at the Obudu Hills, in Cross River State . Nifor in Benin , Edo State , played host to the third edition in 2006. The fourth edition was held in 2007 at the famous Sheri Hills in Jos, Plateau State . Awgu Hills in Enugu State was host to the fifth edition in 2008, while the sixth edition in 2009 brought out the tourism potential in Omodo forest in Osun State .
In May this year, the Gulder brand came up with the celebrity edition of the Gulder Ultimate Search which was held at the La Campagne Tropicana Resort, in Ajah, Lagos.The winner was Emeka Ike,a celebrated Nollywood actor.
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I hope women will be devoured this time around, after the six edition, i suggest women should be given the opportunity to win the prize, enough of this segregation, anyway i wish all the contestant happy stay @ Ijebu.
I WISH I COULD PARTICIPATE BECAUSE I HAVE BEEN TRYING TO BE PART FOR LONG TIME.
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