15th July, 2010
Storm Records new sensation General Pype, has landed a mega deal with the continent’s sports channel, SuperSport. His massive hit song Champion is now the official theme song of the channel that prides itself as the channel of champions.
Though details of the deal remain sketchy, Showbiz Trends learnt that the deal has been described as the first of its kind done by a locally-based Nigerian artist for international release.
“We are proud to have concluded this deal for this record which has already become a massive street anthem for the youths across Africa and has now been recognised by SuperSport, the channel of Champions. General Pype was elated about this deal as it will promote his brand of music to an even larger audience,†said Obi Asika, CEO, Storm 360 Group.
General Pype is the emerging dancehall champion of the African Urban Scene and his song is now on rotation on BBC 1 Extra and has also been on heavy rotation all over Nigeria and Africa.
“We are using this medium to send a special message of thanks to all the DJs, VJs, radio and television stations and blogs, print media and most especially, the fans that support General Pype and also all the music and other releases from Storm,†Asika added.
General Pype’s previous single before Champion, Keep It Cool, was featured in Season 6 of the popular American television drama series, The Shield, which aired on Fox TV in May 2007 and licensed through his management company XXL Untertainment.
In the meantime, General Pype’s debut album has a tentative release date of 1 October. The track, Champion and the remix are available on iTunes, yahoo, amazon.com and all major media stores.