24th April, 2015
Funsho Arogundade
Top Nollywood actress and activist, Omotola Jalade-Ekeinde will be heading soon to South Africa to join the ONE Campaign and other celebrities in a new campaign to promote Women Empowerment..
Slated for 27 April, Omotola will be in South Africa to participate in a music thriller and a campaign song that will be performed by top African female singers including Omawumi (Nigeria), Judith Sephuma (South Africa) and Victoria Kimani (Kenya). The song will be co-produced by Cobhams Asuquo and Masterkraft.
The song will be used to promote the campaign across the world, and will be officially launched in Nigeria, Mozambique and South Africa during the World Economic Forum for Africa and the African Union Summit.
The campaign, tagged ‘Poverty Is Sexist’, is geared at eradicating extreme poverty and promoting women empowerment.
The campaign was launched on Thursday, 16 April, by the ONE Campaign in Abuja, Nigeria, at a policy forum that was attended by representatives of the National Association of Nigerian Traders (NANTS), Equity Advocates and Save the Children Nigeria, among others.
Speaking on her new role as ambassador for ONE Campaign, Omotola said: “I am fortunate to be a young woman living her dreams, a trailblazer of my generation. But I also recognize that many women and girls are not so fortunate. Women and girls are hit hardest by the effects of extreme poverty, but when we invest in women and girls, we increase and accelerate the chances of overcoming extreme poverty – for everyone. That is why I have joined the ONE Campaign’s Poverty is Sexist Campaign, and I call on the public to join me by signing the petition on www.one.org/sexist.”
‘Poverty is Sexist’ was conceived to support the ‘Africa Union Year of Women Empowerment’.