27th March, 2015
Funsho Arogundade
Maltina, official sponsor of the popular comedy show, AY Live, has announced the kick off of the 2015 edition of AY Live tagged Complete Happiness with Special Easter Edition happening on 5 April at Eko Hotels and Suites, Victoria Island, Lagos.
The special Easter edition which is the first leg of the AY Live 2015 series will feature popular comedians such as I Go Dye, Seyi Law, Ushbebe, Princess, Helen Paul and musicians including Sunny Ade, Onyeka Onwenu, Wizkid, Timaya, Yemi Alade, Korede Bello, among many others.
Adewole Adedeji, Maltina Senior Brand Manager, said the brand’s decision to continue its partnership with AY Live is because of its interest in being a part of consumers’ happy moments.
“Maltina as a brand that constantly preaches happiness, is keen on promoting activities that stir up the happy self of every individual. We believe the secret to living a long, healthy life is to stay happy and AY Live delivers that exact recipe. Last year was amazing, the feedback from our consumers was mind-blowing, so there was certainly no questioning our partnership this year because we hold the happiness of our consumers dear to heart,” he said.
Sponsorship of the AY Live series is a major part of the brand’s Laugh Out Loud campaign which was launched last year as an extension of the Maltina brand’s wish to share happiness to consumers.
The series will continue with the Port Harcourt and Abuja legs to be held later in the year.