Africa Magic Launches Igbo Channel

pmnews-placeholder

Funsho Arogundade

In line with its ongoing development strategy, Africa Magic, has announced the launch of a new channel, Africa Magic Igbo.

The new 24-hour general entertainment channel, following the success of the Africa Magic Hausa and Yoruba channels, is designed to showcase the rich Igbo culture of Nigeria.

Africa Magic Igbo will go on air from 2 April and will be available on DStv channel 159.

The launch of Africa Magic Igbo, which brings to eight the total number of Africa Magic channels, follows the redefinition of the Africa Magic channels in 2014 and the recent refreshing of the Africa Magic Urban channel.

Related News

Wangi Mba-Uzoukwu, Regional Director, M-Net (West Africa), speaking on the launch said the company was thrilled to announce the launch of the new channel.

“Igbo language entertainment content has always played a prominent role in the Nigerian film and television industry and we are glad to offer a platform where this rich content can be showcased to the rest of Africa and the world. With the launch of Africa Magic Igbo, we have once again proven our commitment to providing content made for Africa by Africans,” she said.

On his part, John Ugbe, Managing Director, Multichoice Nigeria, said with the launch of Africa Magic Igbo, the company has once again provided a platform for African talent to shine and viewers can definitely expect to see the best of Igbo culture and talent on display.

“The channel will appeal to audiences in and outside Nigeria, as the Igbo language is also spoken in a number of other African countries like Equatorial Guinea, Democratic Republic of Congo and Gabon. Our viewers can expect to see the best from renowned and exciting Igbo talents,” Ugbe said.

The first Africa Magic channel was launched in 2003 and more than 10 years later, the brand has expanded to include content dedicated to world class African entertainment programming.

Load more