Dede, Dare, Yinka Davies Return With Nigerian Idol 5

•Evelle, Ugochi, Olamide and Yinka Davies

•Evelle, Ugochi, Olamide and Yinka Davies

Funsho Arogundade

Renowned entertainment franchise owners, Optima Media Group and lead sponsor, Etisalat Nigeria have unveiled the season five of the TV reality, Nigerian Idol.

The companies announced the commencement of the new season on Wednesday at a media launch held in Ikoyi, Lagos.

Speaking at the launch, the Executive Director of Optima Media Group (OMG), Nigerian Idol franchise owners, Ugochi Pedro noted that the reality show has established its mark as a leading talent hunt platform that is providing needed opportunities for budding music stars to be discovered and nurtured to stardom.

“For five years running, we have been on this interesting journey of changing lives and helping people achieve life dreams. The key thing for us is to see these discovered talents become the real stars they are designed to be. We are taking this commitment to a new level this season. Nigerians can expect many exciting moments ahead,” she said.

•Evelle, Ugochi, Olamide and Yinka Davies
•Evelle, Ugochi, Olamide and Yinka Davies

Pedro also enjoined young Nigerians with promising career in music to take advantage of the Nigerian Idol platform to showcase themselves on a global stage while creating a career path for themselves.

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Enitan Denloye, Director, Brands and Experience, Etisalat Nigeria, described this edition of the Nigerian Idol show as “a season of differentiation” that will be raising the bar in every aspect of the show.

He stated that part of the expectations would be to see young musical talents that will bring the value of creativity into music.   

Nigerian Idol is in its fifth season after a successful debut in 2010 won by Yeka Onka. It has grown in popularity and massive following on the basis of the unique platforms it offers to young Nigerians with exceptional music talent.

Meanwhile, three celebrity judges have been unveiled for the season. They include Afrobeat star, Dede Mabiaku, vocalist Yinka Davies and R’n’B crooner, Darey ‘Art’ Alade. Interestingly, the trio had featured in these roles in past editions.

The eventual winner of this year’s edition will go home with N7.5 million cash reward, a brand new car, a recording deal worth N7.5 million and some high-end devices. Already, auditions had been held in Benin City last weekend. Auditions are expected to continue with Port Harcourt playing host in the weekend of 16-18 January. Other centres that will follow suit include Abuja, Ibadan and Lagos.

Nigerian Idol season five will feature such enthralling performances which were the hallmarks of past winners.

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