4th April, 2014
Funsho Arogundade
Following the launch of the Fayrouz L’Original platform in December 2013 with the ‘Party for the Originals’, Fayrouz, premium soft drink, has announced the search for the best fashion and lifestyle team in Nigeria.
Registration started on Wednesday, 2 April and will feature various prominent individuals who have over the years carved a niche for themselves in the fashion, beauty and lifestyle industry.
The competition, which will see teams of four young creative including a fashion designer, a make-up artiste, a photographer and a model, come together to create original ensembles. These teams will battle for the prize money of $20,000 and fashion opportunities of a lifetime.
During the competition, registered teams will participate in tasks that will be given every week to move to every phase of the competition.
A regional show for the final 10 teams will also hold in Enugu before a grand finale to select the L’Original team, which will hold in Lagos in July.
Fayrouz has selected some fashion authorities as judges and mentors during the competition. They include celebrity designer and stylists, Mai Atafo of Mai Atafo Inspired, Kunbi Oyelese of April By Kunbi, Warebi Martha of Catwalk Productions and Nobel Afrik.
Art Direction will be done by Omoyemi Akerele (Style House Files).
Online judges who will also select the final 10 contending teams throughout the competition include the Orange Culture, Gozel Green,and Kate Williams among others.
The Fayrouz L’Original Expression show is put together to discover and promote young and talented fashion-forward undergraduates in universities across Nigeria.