6th September, 2013
Smooth Promotions, the producers of Hip TV, the urbane music and lifestyle show, has announced the launch of a full-fledged 24-hour channel on the DSTV platform.
Ayo Animashaun, founder and executive producer of Hip TV, said the launch of the new channel will be a major development for the popular entertainment brand. And on its launch, the new channel will broadcast to over 40 countries in Africa.
“We have worked on this for years and I am humbled, grateful, excited, nervous, and fulfilled that we are finally going to deliver our own channel, a 100 percent Nigerian property to the world. At Smooth Promotions, we have a mandate to deliver the best possible content to our audiences on all platforms…And after six years, it’s gratifying to be able to say you will soon be able to tune in to our own proudly Nigerian channel,” he said.
Animashaun, who set up the Hip Hop World brand in 1995 at age 25, explained that the coming of Hip TV Channel is more than a dream come true. The channel, he added, will combine news, trends and lifestyle reporting, with the regular programming Hip TV has come to be known for.
His words: “We’re keeping all the regulars, all the segments like Dead Curious, Hip TV Specials, I thought you knew, Caught Out there, and many others. But we’re also working day and night to finish out new concepts that will titillate.”
Hip TV was founded in 2007, as a broadcast platform for Hip Hop World Magazine, the most respected music magazine on the continent. It is expected to go live later this year, after a launch event with details to be announced soon.
The core target of the channel ranges from 16-40, and its studios will be located in Lagos and London, with roving reporters and analysts around the world.
–Funsho Arogundade