Guinness, official sponsor of Nigeria’s Super Eagles, has emerged inaugural winner of the Sports Brand of the Month Award.
The brand emerged winner after a through certification exercise by the award panel in January. Initiator of the award and CEO Sports Brands Nigeria Awards, Ojeikere Aikhoje said: “The Sports Brand of the Month Award panel voted for Guinness due to its creativity.
“Guinness has the best Integrated Marketing Communications campaign during the period under review, which included the recently concluded Africa Cup of Nations in South Africa where the Eagles won the trophy for the third time.
“The biggest jersey campaign for the Eagles was the icing on the Cake,” Aikhoje stated.
Aikhoje added that the “Guinness Fly With the Eagles” promo equally confirmed the brand’s confidence in the Stephen Keshi tutored side.
SportsBrand of the Month Award is jointly organised by Sports Brands Nigeria Awards, Sports Brands TV, Sports Brands Network and ojeksaikhoje.blogspot.com- the leading online resource for brands in the business of sports in Nigeria.
The Sports Brand of the Month Award is the first ever initiative to honour deserving Sports Brands monthly.
Aikhoje said the Sports Brand of the Month Award will be presented to Guinness on a date to be announced in Lagos.