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US Muslims launch makeover campaign for ‘Jihad’  print

Published on December 15, 2012 by   ·   2 Comments

US Muslims launched an advertising and social media campaign Friday in the hopes of reclaiming the word jihad from extremists who insist on equating the spiritual quest with terrorism.

The campaign features Muslims describing their personal struggles — the meaning of jihad — on bus ads, Twitter, Facebook and a dedicated website: myjihad.org.

“#MyJihad is to build friendships across the aisle,” says one ad showing an African American man leaning on the shoulder of a Jewish friend.

“#MyJihad is to march on despite losing my son,” says another ad, featuring a portrait of a mother with her three remaining children.

“#MyJihad is to not judge people by their cover,” says a third, framed by two women in headscarves.

It was sparked by a series of hateful ads calling Muslims “savages” and urging people to “defeat jihad” that were plastered on buses and trains in New York, Chicago and San Francisco.

But it also speaks to a larger frustration among “mainstream” Muslims with how a basic tenant of their faith has been distorted and demonized, said Ahmed Rehab who helped launch the campaign.

“Jihad is a term that has unfortunately been widely misrepresented by the actions of Muslim extremists first and foremost, and by attempts at public indoctrination coming from Islamophobes who claim that the minority extremists are right and the majority of Muslims are wrong,” said Rehab, who is the executive director of the Chicago branch of the Council on American-Islamic Relations.”

“The MyJihad campaign is about reclaiming Jihad from the Muslim and anti-Muslim extremists who ironically, but not surprisingly, see eye to eye on Jihad.”

The ads have been placed on buses in Chicago and Rehab hopes to raise funds to expand the campaign to buses and trains in New York, Washington, San Francisco, Seattle, Houston, Dallas, Cleveland and Oklahoma City.

Organizers are also working to get the ads on buses in Toronto, London, Manchester, Sydney and Melbourne.

the jihad campaign on a Chicago public bus

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Posted by on December 15, 2012, 10:53 am. Filed under Lifestyle, News, Religion, World. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

2 Comments for “US Muslims launch makeover campaign for ‘Jihad’”

  1. mr no nonsense

    really,tell that fable to the marines

  2. baba

    The devil is the architect of jihad and feels defeated so trying to makeover his lost struggle to hurt human life true terrorist and brutality.

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