12th December, 2012
Celebrity music producer and newly appointed brand ambassador of Loya Milk, Don Jazzy says there is a strong synergy between the brand and himself and promised to be a good ambassador of the brand.
A visibly thrilled Don Jazzy stated this in Lagos during his presentation to the public as the brand ambassador, and promised to play his new role admirably.
“Our choice of Don Jazzy as brand ambassador was driven by the essence of the brand and its proposition to its target audience. Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers,” said Kachi Onubogu, Promasidor’s Commercial Director.
Don Jazzy is the CEO of Mavin Records and currently rated as the 36th ‘Most powerful celebrity in Africa’ by Forbes. He is an avid user of social networking sites with Twitter being top on his list. Don Jazzy has about 500,000 followers and is noted for giving birthday shout-outs to fans, airtime recharge cards, and even money via Twitter.
Loya will be the second major for Don Jazzy. Middle of the year, he was signed on by Samsung to produce some sounds for their new Wi-Fi designs.