The National Drug Law Enforcement Agency, NDLEA, said on Tuesday that it appointed Nollywood star, Stella Damasus and music act, Lawanson Yinka Lamboginny, as anti-drug abuse/trafficking ambassadors because of their proven track record.
NDLEA Head of Public Affairs, Mr. Mitchell Ofoyeju, said today that the appointment is for one year and renewable.
“So far there has been no dent on their reputation. We chose them because of their track record. The idea is to reach out to young people who look up to both as role model,” Ofoyeju said.
The presentation of certificates as anti-drug abuse/trafficking ambassadors is to enhance the quality and reach of the anti-drug awareness campaign by engaging renowned celebrities, NDLEA said in a statement yesterday.
According to the anti-drug agency, the development is a remarkable step by Nigeria aimed at enlarging its partnership coast in anti-drug abuse/trafficking sensitisation efforts.
“Using champions, advocates and goodwill ambassadors will help to fill the huge need for public education on the dangers of illicit drug production, trafficking and abuse,” said Ahmadu Giade, NDLEA Chairman.
Entertainment, he said, has a strong appeal particularly to youths.
“This is why we are using this medium in conveying our message to youths who are most vulnerable to drug abuse and trafficking,” Giade said.
The Director General of NDLEA, Otunba Femi Ajayi, who made the presentation of certificates to the new ambassadors, noted that they are active champions of efforts against drug abuse and illicit drug trafficking in Nigeria.
Responding to the remarks of the DG, Stella said “we want to partner with NDLEA in saving lives. There is so much work to be done in public education on drug use and related harmful habits”.
By Simon Ateba