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Multichoice Increase DStv Subscription Prices  print

Published on March 17, 2011 by   ·   49 Comments

With its near monopoly status restored in the Nigerian cable television market, Multichoice, the subscription management firm of DSTV is back to its old ways of indiscriminate jacking up subscription fees.

 

Multichoice position in the Nigerian market has been greatly enhanced by its success in winning back the English Premier League which it lost to HITV, an indigenous cable television station for about two years.

 

The company, in an e- mail message to its subscribers announced increase in the subscription prices to its various bouquets which it said will take effect from 1 April, 2011.

 

Though some of the subscribers only received the e-mail this week, the letter signed by Joseph Hundah, Managing Director, Multichoice Nigeria was dated 1 March.

 

As listed by the company, the DStv subscription for Compact Plus bouquet has been jacked up from N6,800 to N7,000, Compact bouquet from N4,500 to N4,800, and Family Bouquet from N2,500 to N2,800.

 

The Access Fee for Dual View subscribers has also been increased from N1,200 to N1,800.

 

Multichoice however said it will be discounting the new DStv Premium subscription price by N300 per month for three months “which means you will only pay N10,000 for April, May and June 2011 after which the full price of N10,300 will be billed.

 

“In determining a price increase MultiChoice takes into account many factors including, and amongst others, the impact on the subscriber, operational costs, satellite lease costs, programming costs and efficiencies effected within the company”, the company said.

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Posted by on March 17, 2011, 9:16 am. Filed under Business, Business News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

49 Comments for “Multichoice Increase DStv Subscription Prices”

  1. Rankie

    We don’t blame them, Nigerians always like rushing to where they think it’s happening. Most of Us will soon STOP petronising them and go to our indigenous cable TV stations. We even have more of them (new cable stations) now at reduced rates. Most time, we don’t even view some particular DSTV channels we paid for. Their services are becoming poor by the day, yet they’re talking of increasing their suscriptions. For 2 months now, even when i paid N9k5 (i.e the Premium bouquet), i’ve not been viewing/watching d on-going UEFA champions league. I have several times complained and called their Port-Harcourt offices where i suscribed/reside; sometimes they’ll connect me, most-time it’ll go off. One of their customer service officer even had 2 lie 2 me that Channel 203 (SS3) don’t view d matches again, that i should tune on to SS5 when i did i discovered that he was lieing. We’re counting months for them, they’ll experience mass/exodus movement/unsuscription/disconnection of their customers from their station. It’s annoying.

  2. Toyin Subair and the crew of HITV should do a more comprehensive analysis and commit more finances in to their operation, personally i prefer buying Nigerian product but i equally cherish value for my investment, there is a huge market out there for HITV all they have to do is to strtegise and optimize the oppurtunity created by this ‘foreign suckers”.

  3. adeyemi olayiwola

    The review is welcome if there is going to be an equal improvement os their services. I am a premium bouquet subscriber paying N9,500.00 monthly but the signal quality is poor when it rained, not only that some of the stations subscibed for were decoded that you could hardly see all the 85 channels, which a subsciber in my calibre should be receiving. Dstv is in Nigeria to make money at the expense of its subscibers. The machine quickly scrambled your subscription 24hrs to expiration, unlike Hitv that gives 48hr grace.

  4. ACUBE

    My question is can we pay per view? In telecoms we have NCC, who coordinate the activities of DSTV? We can have a way of enforcing our right if I pay for full bouquet and can see anything .

  5. @Adeyemi, you can afford to upkeep a subscription fees of approx.10,000naira monthly in a country where there hava been massive agitations for 18,000 naira minimum wage.You should see why there is need for govt to address salary parity in the country which will help to check such lapses and equity in the distribution dividends of labour for all.

  6. Sanya

    This is not welcome at all , their services are not that encouraging many at times i would be disconnected for nothing , i would need to call the customer care line before my link will be reconnected. I am willing to see a competitor rising up and break the back bone of DSTV and stop them from monopolizing the market , this is telling HITV that is the high time for them , HITV to reclaim the market . DSTV to be candid you are not doing well . Therefore drop this unwelcome charges and go back to the old charges . This is not food even for any of the bouquet no subscriber can watch two channels at a time and your servicer many time are not something to write home about , which means we don’t even enjoy half of the money we do pay . you are free to pack your cables and go back to south Africa or to wherever you came from .

  7. tunde owosibo

    i think multichoice is just ripping us off,because,what they pay for the same service in south africa is different frm what obtains here in nigeria,i think they shld try and break their monopoly by licensing other cable tv stations in nigeria,that way,people wld be able to choose what they want.

  8. Abimbola

    What a silly step DSTV is taking…Startimes is here and I have seen they have good channels. Its cheap. DSTV is pushing her luck.

  9. Iyke

    @ Ugo. Satalite Tv is not a must and salary/ income should be left out of this. It is not must that you use Multi choice. I used them b4 but changed to our local network. The local network is worst so pls Ugo cut your coat according to your pocket. Watch NTA if can afford it. @ multi choice, Nigeria is a place where anything can happen I dont blame you ppl

  10. FIDELIS

    Its a pity these people brought down thier hardware price to 9000 naira [dish /smartcart/decorder] just to decieve us . Now this increments,DSTV this time you are going to fail. TRUST NIGERIANS they are going to dump that your system and go for something else. THIS IS a WAKEUP CALL FOR HITV,,,,AIT,,,,,SILVERBIRD,, and others send these people parking.I knew since HITV didnt succed in the EPL tussle these people will come up with this mess.

  11. Its not only increasing the monthly subscription, DSTV has started to bill customers for extra cost for their mistake to scrambled subscription when it has expired, This is unfair to customers I have vowed to subscribe to Startimes after the expiration of my current subscription, Nigerians should rise up against t his type of exploitation ,

  12. Its not only increasing the monthly subscription, DSTV has started to bill customers for extra cost for DSTVmistake to scrambled subscription when it has expired, This is unfair to customers I have vowed to subscribe to Startimes after the expiration of my current subscription, Nigerians should rise up against t his type of exploitation ,

  13. WELL I HAVE BEEN LOOKING FOR AN OPPORTUNITY LIKE THIS TO DISMANTLE DSTV OUT OF MY HOUSE, NOW THE OPPORTUNITY HAVE COME IF THEY DEAR MAKE ANY INCREMENT, IF I MAY ASK DOES DSTV JUSTIFY THE HUGE AMOUNT OF #9500 THEY CHARGE POOR NIGERIANS MONTHLY, WHEN COMPARE TO THEIR POOR SERVICE DELIVERY THEY OFFER, NIGERIANS THIS IS A TIME YOU OPEN YOUR EYES, IT IS NOW OBVIOUS TO EVERY BODY THAT THIS (DESPERATE SUCKING TV DSTV) ONLY MISSION IN OUR COUNTRY IS NOTHING BUT TO MILK THE POOR MASSES DRY JUST LIKE THIER SISTER COMPANY (MULTIPLE TROUBLE NETWORK MTN) IS DOING TO OUR COMMUNICATION SECTOR, MANY THANKS TO THE LACADESICAL ATTITUDE OF OUR LEADERS WHO STOLE OUR MONEY AND BUY SHEARS IN THEIR SECTOR. ONLY GOD WILL DELIVER NIGERIAN MASSES.

  14. Consumers must come together and take a stand if the rip off is to stop. There is no use complaining. Nigeria is a big market that needs to be treated with respect. What value is DSFV adding? If there are no customers, there is no business. Until you touch their finances the rip off will not stop. Government will not do it. It’s time for consumers in Nigeria to take a stand and set the agenda.

  15. stephen adeyanju

    it is time 2 move 2 startime

  16. biodun

    na wah o.it is high time we subsribers reject the increament.naira is falling everyday and multichoice is adding to it .it is unfair.pls nobody should attempt to pay new subscription .multichoice get prepared for the masses.remember that majority of your customers are students.NANS WHERE ARE YOU.ALUTA.PICKETING ETC…..

  17. Tunde

    i just told my kids we are going to get STARTIME once the current DSTV subscription expires. I am picking it from NTA in Area 11, Garki tomorrow.

  18. Ugooo

    All we need do is stop subscribing for three months. So simple!!!!!

  19. adegbenga

    Most major subscribers were decided to stop some downgrade their bouquet to the lowest level due to DSTV poor arrangement , let customer pay for per sec. or per min.or per hour or per channel as simple as a b c and make it inform of recharge card no more exploitation through any other way to renew after persuaded a lot of people through unexpected unlimited promo because of competitors.
    Better leave Nigeria so that the young can grow for our future benefit, if DSTV is a champion goes to US and to others with your Big Brothers what we need now in Nigeria is technology.
    It is glaring that our leaders stole our money to buy your shares but one day Africa will wake up.

  20. mouthy001

    april 1st is that not fool’s day? perhaps they want to fool us!

  21. This is very funny.

    Why are we making a fuss about N300 increase while the previous fee has always been on the high side.

    I have never and will ever be a fan of DSTV because i see no reason why i should pay so much to enjoy satellite TV stations. But if you have been a subscriber before now,i think the N300 increase should not bother you.

    For me,i prefer to subscribe to star times where i pay far less and still enjoy good satellite TV channels.

  22. adewale

    they are joking if perhaps it is true they should be ready packing their load,i believe dis is a curse on D.S.T.V network may be the rest satelite TV station have cast spell on them that they should misbehave.

  23. femi

    DSTV! It is not the fault of the company; it is our fault. Did they force us to subscribe? No. Therefore, they can’t force us to continue with them. Hence, I will be a front-campaigner against DSTV. We thank God, our local TV stations are now improving. DSTV must goooo.

  24. Olufemi Ogunrinde

    What bothers me is the way companies in Nigeria think Nigerians are stupid. Imagine Joseph Hundah comparing the situation in Nigeria to the one in South Africa. In South Afrfica it is pay as you watch. In Nigeria once you pay consider the money gone whether service is delivered or not. Of course PHCN’s influence is there and we have to run electricity generating sets at extra cost just to view DSTV. I do not really blame them. Our “leaders” at different tiers of government allow for international corporations to rape their citizenry. How in the world can one be paying for services not enjoyed? It beats my imagination. Many days for the thief, one day for the owner.

  25. Idehen Noma.

    Haba multichoice, Is it because you have been fined N10million by N.B.C for violating broadcasting code that you want to vent your anger on innocent subscribers or what? Well your pride and monopoly will soon be over as soon as StarTimes, the new satelite TV Station in Nigeria is able to cover the whole country effectively with good services, especially when they start to air live ( important) football matches to their subscribers. N.C.C where are you and is there nothing you can do to save us from this profiteering?

  26. ChrisLamprecht

    I have not yet found the new Sa DSTV subscription fees

  27. ChrisLamprecht

    I take it you will advise me on my E’mail address of the new fees.
    Tks

  28. fekk

    Its high time we embraced our piqn thing. EXIT DSTV. – ENTER STARTIMES ! YAY!

  29. fekk

    Its high time we embraced our own thing. EXIT DSTV. – ENTER STARTIMES ! YAY!

  30. HON JOHN GELSTHORPE

    IS THIS PRICE INCREASE THE SAME IN SOUTH AFRICA? DSTV IN AS MUCH AS YOU ENJOY OUR PATRONAGE BE PREPARED TO ALSO ENJOY OUR MASS EXODUS SOME DAY.

  31. OLUWOLE OMOLABI

    DSTV, this is very bad, I prepaid quarterly my subscription, service was suspended few days ago because of this madness of subscription increment, my subscription expires April 30, 2011 and about three days ago service was suspended just because of this increment….NCC you are watching this exploitation and eroded consumer rights..it is a matter of time

  32. sam

    Dstv is very cost for subscription rate

  33. Ayo

    there is no basis for increment, the management of DSTV be WARNED, you enjoy relief of Tax from the government of Nigeria, you are not paying duty on this foreign matter you bring into the country yet you are imposing an unneccessary increment of tariff on Nigerians.

    you are advised to revert immediate else, we would look at it critically with a view of enforcing payment of certain dues and possibly creating alternates for Nigerians

    Afterall
    nigeria is not the only market, you can as well go to other countries. it is not a do or die affair.

  34. please, i may say the reason for inceasing of the subscription is not a wellcome idea,please note that nigeria market is not only countries were they can make money .from the owner of this e- mail address,there is some station which love to watch but is not show,American Movie and indan movie is not being show for 24hrs.please i will to watch these station.

  35. Adzege michael

    Nigerians,can we do what they did in Egypt,Tunisia to chase DSTV from power in Nigeria? What nonsense,i paid my 2500 since last month cos i always pay ahead of time.Why disconnect me?No condition is permanent and urs cant be

  36. Bizarre

    This is fraud!! and i think the relevant agency should look into this, you dstv can not keep doing this to Nigerians.

  37. Yemi

    Ummm… Multichoice! Just went to pay for another subscription on wednesday and I was told, their price had been increased, which took effect from the 1st of this month. Wanted to pay for Premium before but hearing about the increament,I had to settle for Compact Plus.Even now,I’m not viewing the stations that ought to be viewed.I’l nw wait till monday to lodge my complain. In which I’ll be charged for the call o! Something, that ought to be automatic. As in, as one pays, ones account should be automatically activated within few minutes,without having to call the customer center. Why are they exploiting us for Christ sake? No be their fault,na we stil dey patronize dem. Who told MTN to reduce their tariffs? Shebi it was when they noticed a drop in their income.Thanks 2 d likes of Glo&Etisalat who forced them to doin that by slashing their own tariffs. So until DSTV have a ‘good’ competitor, they just might not repent. Nigerians lets VOTE DSTV out, by casting our vote 4 another cable tv. God Bless Nigeria!

  38. Splurge

    Fellow Nigerians please let’s patronize our own, we cannot keep allowing these people to rip us off our hard earned income, how can one keep paying so much to watch sports, news, entertainment which should be readily available by our local television for little or no amount. I subscribe for the premium bouquet which I hardly get to watch and when i want to, its only for a few hours. I go to work daily, my wife is at work and my kids go to school. I’m contemplate getting this new Star times Decoder where I have to pay only N1,000 monthly, whereas the multichoice which I have to pay 9,500 and has now been increased.

  39. PH RESIDENT

    When those our leaders who are supposed to put a stop to it are major shareholders in this fcuking dstv, what do you expect?
    If dstv operates pay per view in S.A, why can’t they do it in 9ja. We’ve got Mytv, hitv, metrodigital tv, and star times tv. The choice is ours. But to me, dstv was the best but now the better. The rest are good.

  40. OLADIPO. M. ISOLA

    what is the reason why you increase your Dstv subscription? to make your system to be well organized that”s what i think

  41. Tola

    This is to show that we do not have a government that is sensitive to the rip off by many companies in Nigeria. Firstly, the circumstances that surrounded the lost of premiership by HITV to DSTV should have prevented if we have a sensitive govt, HITV is a nigerian coy while DSTV is a South African coy, this simply shows that our govt are not concerned about the development of our indigenous companies . Secondly, let us find out how much it cost to subscribed for DSTV in South Africa and compares with what is obtainable here. I expect the so called NCC to call this company to order but I doubt if NCC would do that

  42. well my people i will like us to have a mind to push away DSTV and think of how to help 9ja. if possible let all of us that comment on this site swear that we will never subscribe dstv again . atleast if the number of us drop from thier customer i think they will fill it.

  43. oladipo abraham

    dstv.no need to increase ur price,dont forget u hav competitors lik daar,startimes,hitv.improve on ur services so more customers can afford u .

  44. ISAH UNUBI JOSHUA

    My name Isah Unubi Joshua: I paid for a Dstv family bouquet for two months i. e the month of May and June respectively for the sum of N5600.00 onbehalf of my uncle Mr. Yunusa Amodu with phone number 08028840444 and e – mail adress: nuusa3@yahoo.co.uk.

    The payment was made at Zenith Bank Central Area Abuja on 4th of May, 2011 and the subscription yet to be established. I have called all the available customer care lines with no avail. I pray to you to rise to this occassion please. My smartcard number is: 41355027693.

    Looking forward to hearing from you, soonest.

    Thanks.

    Isah Unubi Joshua
    for: Mr. Yunusa Amodu.

  45. Sadique Baba

    Haba DSTV only increase in subscription. Why not adding more channels for your viewers

  46. Salisu mohammed

    Infact this hike is unwarranted and soon DSTV will look elsewhere for viewers, cos’ we will patronise Star time and HITV period.

  47. Amax

    So how many of you have stopped subscribing and how many did they put gun on their heads to subscribe? hehehehehe

  48. owuna bluejack

    my decoder no. is 41354294591.please i went to your aggrey road office and loadered n1,000.suscription but when i took d decorder to my house i can not see any picture on my tv,so what do i do,my email is owunabluejack@yahoo.com .my phone no is 08037067200 and your office sent me a notice dat my subscrition expires tommorrow,so what do i do tanks advice me

  49. david

    dstv is taking undue advantage over Nigerians because on our side, we do always sheepishly believe in big name and high prices as a guarantee for quality. there is no way dstv should bill us higher than South Africa consumers. the time is near, MTN did more than them, but they were forced down by competitors.

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